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Research papers

Stairways of value

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.The analysis results included are based on a customer database from a retail chain, and application...

Catalogue: ESOMAR Technovate Conference 2003
Author: Naoki Takahashi
Company: INTAGE HOLDINGS Inc.
January 26, 2003
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Citation

Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/stairways-of-value